Lofty (formerly Chime) vs Wise Agent
Both are crm for real estate agents options for managing contacts, leads and follow-up. Here’s how Lofty (formerly Chime) and Wise Agent compare.
| Lofty (formerly Chime) | Wise Agent | |
|---|---|---|
| Price | Custom pricing | From $49/mo |
| Best for | Teams wanting CRM, IDX and paid leads under one roof. | Budget-conscious solo agents who want CRM + transactions in one. |
| Free trial | No | Yes |
| AI features | Yes | No |
| Pricing model | subscription | subscription |
| Visit Lofty (formerly Chime) → | Visit Wise Agent → |
Lofty (formerly Chime)
Lofty (rebranded from Chime) combines a CRM, IDX website, paid lead generation and AI assistant into a single platform aimed at teams and brokerages that want an all-in-one growth engine.
Wise Agent
Wise Agent is a budget-friendly real-estate CRM that bundles contact management, transaction coordination, landing pages and a content library into one flat price, making it popular with solo agents.
Which should you choose?
Choose Lofty (formerly Chime) if teams wanting crm, idx and paid leads under one roof. Choose Wise Agent if budget-conscious solo agents who want crm + transactions in one. For the full field, see our guide to best crm software for real estate agents.